There's something wrong with Tavi.

Tavi at the Rodarte studio in New-York.

She is said to be the new buzz of fashion and has been called the next Anna Wintour. Who is Tavi ?

Tavi Gevinson is a 13-years-old middleschool girl living in the suburb of Chicago. Like every average little girl, she goes to school, does her homework, eats cheerios, and spends her time in her room.

However, most of her schoolmates think she looks silly and weird, because of her very unusual style. Indeed, she is fond of fashion and has got a very personal style.

In March 2008, at only 11, she decided to become one of the millions fashion bloggers who post their outfits, thoughts and comments about fashion every day.

She created an account on blogspot, ironically entitled "STYLE ROOKIE", and she has taken photos of herself, with funny and overall very keen observations for a teenager, showing a high artistic culture and a curious and fresh eye on fashion.

She is fond of 90's fashion although she had not been born then and thinks that it is not sufficiently met by the current designers. She loves Japanese fashion designers like Rei Kawakubo for Comme des garçons and weird vintage cheap and out-of-fashion things.

Consequently, numerous readers, impressed by the quality of her thoughts for her age, shared her blog on the net.

Who are her parents ? We don't know. She doesn't talk a lot about them. Tavi only said that they are Jewish and that she grew up listening to Bob Dylan. Before requesting their permission to appear in a magazine, Tavi claims her parents had no real idea on what she was doing.

She made the buzz, and was quickly propelled in the higher inner circles of fashion :

- only eight months after the creation of her blog, the Mulleavy sisters (Rodarte) contacted her.

- in August 2009, she appeared on the cover of Pop Magazine.

- she is invited to fashion shows and meet all people you need to know.

Chloe Sevigny giving way to the new generation

- she collaborated with Rodarte for their line at Target.

- she has sold her own tees with this face inspired by YSL Fall 08 collection that she painted one night when she could not sleep.

What a genius !

... And she has become a fashion icon for designers and billions of people in the world.

Really... Sounds like a fairy tale...

Her success seems to be mainly based on her age so should we take her seriously ? Doesn't it look too good to be true ?

When you know how much the world of fashion is elitist, a meteoric rise like this could be suspicious, couldn't it ?

Was the fact that she is so young and so mature and sooo talented at the same time enough ? Or is there some economic interests behind it ? I really think fashion industry uses her like a goose that lays the golden eggs.

Some people have even doubted her ability writing her posts unaided.

“You look at her video, and the writing doesn’t sync up with the way she talks about fashion." Elle's Anne Slowey said. "I watched that video it smacked of this ethereal vagueness – this vacantlike quality where it was like everyone was on Vicodin. Like everyone was uncomfortably dumb except for me.” She added, “I’m not trying to take anything away from her – her love of fashion, her love of style. She’s either a tween savant or she’s got a Tavi team.”

The author of the blog "The Sartorialist" said about the Tavi phenomenon : "The thing with teenage fashion bloggers, is that they're little girls trying to be 30 year old fashion editors. You can not grow without a blog original content or by pulling images. It's just not enough. It would be more interesting to consider the dynamic of who her friends are. I mean, what do they think of this girl who dresses all crazy? "

Is she unique ?
Many young girls her age show incredibly thoughtful outfits on the internet now. And Tavi does not have the best style.

She simply tries to copy and paste what she sees on catwalks...

Hmmm yeah... Sometimes successfully... Other times not...

Something else is very very STRANGE !

Here is Tavi in December 2008 :

She claims she took ALL the photos herself... 

NO HELP to take pictures or anything.  She describes her parents as being not really interested in what their daughter do. 

It's hard to believe, isn't it ?

At 11, alone in her corner, she would suddenly decide to become a fashionista ?

And this is Tavi, two years later...

WTF ?

Is she getting uglier with age ? 

Or perhaps it is too avant-garde a style to be understood.

And what happened to her camera ? Is it broken ?

Perhaps now she is famous she becomes lazy. Or perhaps she tries to avoid suspicion...

So why HER ?

The most impressive are not her photos but her comments on fashion. People are impressed by her extraordinary maturity. 

If she were 5 years older, nobody would care ! 

Have a look at her posts. Having such artistic culture at 11 is just IMPOSSIBLE. Does she have an older sister fond of fashion or something ? I'd say it's almost certain.

She is a novelty but will she LAST ?

I think It's very interesting to see what a 13-years-old think about fashion. She seems to be very creative, clever, curious and funny...

But I think all that happens around her now is not natural.... and very unhealthy.

So let her have fun and growing up through her blog and that's all...

It's my opinion.

- Pictures from http://tavi-thenewgirlintown.blogspot.com